However, it’s not clear if the authors controlled for whether or not the participant had children, so it’s possible that conscientious individuals are just more likely to have children or that the mere experience of having children increases one’s conscientiousness. The authors speculated that perhaps it was due to competitiveness over parenting. Conscientious individuals were more likely to post updates about their children, but analysis showed it wasn’t due to a desire to communicate with friends.This suggests that for those high in openness, their Facebook activities are more about sharing information than socializing. Those high in openness were more likely to post updates about their intellectual interests and to use Facebook as a way to find information, with this information-seeking motive explaining their tendency to post about such topics.
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